The key concepts that made Virgin one of the most loved brands of the world
Attitude – It makes a huge difference on how people relate to you, so keep a great attitude and you’ll find yourself surrounded by motivated people.
Bravery – Bravery is a key component of an entrepreneur, you can’t become one if you’re not willing to take risks.
Confidence – Confidence allows you to make moves that you wouldn’t make and inspire others to trust you.
Delegation – Don’t try to do it all yourself. Learn to delegate so you can focus on the bigger picture or on your area of expertise.
Excitement – You need to have your employees excited for what they’re doing and what they’re contributing to. You also need to be excited to generate new ideas and to make them real.
Forgiveness – Giving people a second chance can open a new world of opportunities for you and them. As Nelson Mandela taught the world, forgiving instead of fighting became the tool to unite a country.
Giving – Everyone can give part of their time or income to less fortunate people and make a difference in their lives.
Holidays – It’s important for everyone to take some time off of work and spend it relaxing, disconnecting, with family or friends whenever they really need it.
Innovation – It’s critical for a business to constantly innovate and to not stay still or others will do it before you do.
Jokes – It’s important to make people laugh and you never know when a joke can become a great idea.
Keepers – Once you’ve found someone good, don’t let them go. Great people are the biggest treasure of your company.
Learning – Life is a long learning experience. Make sure to ask questions if you want to maximise your learning.
Motivation – It’s as important to be able to motivate and inspire others as to motivate yourself. Few things are more sad than going through life unmotivated.
Naivety – It’s by not knowing that something is impossible that many naive entrepreneurs pull things off that were previously unthinkable.
Organisation – There needs to be a balance between disorganisation (the creative side) and organisation (the part that keeps your company up and running).
Presentations – Encourage presentations that fit in the back of an envelope or in an elevator ride and avoid overcomplicated powerpoints.
Questioning – By questioning and debating you’ll likely get to the correct answer. Beware of knowing it all and being right.
Risk taking – All entrepreneurs need to take bold risks. Just try to make sure they’re calculated risks that won’t bring your whole company crashing down.
Staff – A company is its staff. If you don’t look after your people, you won’t have a company.
Tenacity – Never give up. Be tenacious and have fun doing it.
Uniforms – 90% of the time you don’t need to tell people how to dress. But if you have to, make it enjoyable and use it to your advantage.
Virginity – Embrace your virginity as a business owner, enjoy your journey since it only happens one.
Weakness – Accept your weaknesses, we all have them, and become great at overcoming them.
X-Rated – Occasionally be x-rated, why not? It’s fun and it can put your company on the map.
Yes – Life’s a lot more fun saying yes than no. Try saying it more often, especially if you overuse the word “no”.
Zzzzzz… – You have more than enough with all the other letters, enjoy and take rest!
If you’d rather listen to him explaining each word, you can do it here: